Meet The Group

The Tailgate Group team comes from all over the southeast. Through our love of college and professional football and the growing popularity of tailgating, the concept came to life.  Our team works hard throughout the fall, and occasionally gets to have a little fun, usually after the games! But our company owes it all to our customers that come back for more every year. 


Colton Benford

Founder & Principal

Colton is an Ole Miss alum who first started this operation in 2011 during his junior year of college. Since then, in the Grove and across the country the number of folks wanting tailored tailgating options has grown exponentially. With a strong focus on efficient digital marketing campaigns and strengthening existing client relationships, he has propelled Tailgate Group’s growth. From Labor Day to the last bowl game of the year, Colton enjoys planning, traveling to, and servicing Tailgating events across the South with the team! When he’s not planning or working on tailgate services throughout the South, he can be found cruising the flats in his Carolina Skiff.  


Oriel Samuel

Operations - Oxford

Oriel is an Oxford, Mississippi native who is very familiar with the amount of hard work it takes to operate the weekend Grove tent set up process. Being a highly recognized athlete in high school, Oriel understands the value of hard work.  He has helped Tailgate Group’s Oxford game day operation become more organized, efficient, and enjoyable over the years . In his free time he enjoys time with his many friends in Oxford, and keeping up to date with the college football world!   


Will Bell

Operations - Atlantic South

Will operates the Atlantic South Region for the Tailgate Group. He previouisly worked game day operations for the ECU Athletic Department, Will gained a great understanding of just how busy and special a game day can be in a southern college town. Will grew up in Eastern North Carolina and has been a diehard football fan his whole life.  Now with Tailgate Group, he is consistenly a crowd pleaser, and understands the importance of quality customer service! Will enjoys spending his free time fishing and enjoying a great meal!


Anna King

Administration Director

Anna is an Ole Miss graduate and huge Rebel football fan. From her experience tailgating in the Grove and visiting other college football scenes, she is knowledgeable of all the preparatory work, resources and attention to detail necessary to produce an amazing tailgate. She thoroughly enjoys helping fans achieve an entertaining, unforgettable, and effortless game day experience. She believes “fall is for football” but in other seasons you may find her at the beach or spending time with family & friends— including her dog, Titan!


Samantha Hale

Social Media Coordinator

Samantha is an Atlanta native who loves cheering on her Auburn Tigers in the fall. She is in charge of all of Tailgate Group's social media channels. Samantha loves tailgating with her sorority sisters and traveling to different places to watch the Tigers play!


Fuller Benford

Operations - Gulf South

An Auburn grad, Fuller is extremely familiar with the tailgating hotspots across the Deep South. Growing up traveling to college football games all over the southeast, he learned at an early age about the time and effort that goes into a good tailgate party. Because of his up-to-the-minute sports knowledge, great work ethic, and strong network of friends and repeat customers, Fuller was the obvious choice to run the Gulf South Region for Tailgate Group! When Fuller isn't busy, he's more than likely to be found hitting the links getting in a quick round of 18!


Kyle Marshall

Director of Operations

Kyle, an Athens, GA native and passionate college football fan, has mastered over the years a seamless tailgating operational program that's has helped better our customer experience. His ability to build relationships and put a well organized team together has helped eliminate the hassle for fans wishing for an easier, relaxing, stress free experience on game day. We are lucky to have him on the team!


Sidd Verma

Creative & Art Copywriter

Sidd helps us show you what a good tailgating event, wherever that might be across the southeast, looks like. His online marketing experience and creative skills have propelled Tailgate Group’s growth to many markets. He is always actively exploring new ways to promote and market Tailgate Group's products and services to tailgate enthusiast across the South! His love for sports and having a good time, always puts the team in a good mood!